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1 week 6 hours ago
Games Rule in the App World.
The average U.S. user spends 2 hours and 38 minutes on their mobile device each day and 32% of that time is spent playing games - that's an average of 50 minutes per day per user!
1 month 1 week ago
Our CEO, Colin Cardwell, features in Messenger Collective this month, the newest glossy magazine to enter the Australian market.
Colin was interviewed for the magazine's feature on gamification, examining how Australian brands are using the strategies and mechanics of games to motivate and influence consumer behaviour.
2 months 3 weeks ago
Smartphones have radically shifted the way we spend our leisure time as game apps become one of our biggest leisure activities.
The average iPhone or Android user now spends two hours a day on apps, according to Flurry Analytics. That's more than doubled in just two years while watching TV and web usage has remained flat.
There are now more than 700,000 apps each in Apple's App Store and the Google Play store and the global apps business is expected to make $25 billion in revenue in 2013 - that's more than double movie industry revenues at the box office last year.
And what are we doing with all that time on the smartphone? Playing games, of course. Again according to Flurry, we spend 43% of that 2 hours per day playing games - that's an average of 55 minutes per user each day. The staggering figure well outperforms social networking, the next biggest time consumer at 26%.
3 months 3 weeks ago
3RD SENSE and our client, Dr Ken Hudson, are in the news today with an article on our gamified creative thinking app, Blitz.
Startup Smart, the digital magazine for start ups and investors, wrote today about how we've integrated the principles of gamification into a tool for corporate problem solving and idea generation.
4 months 4 weeks ago
Our latest newsletter this week highlights our busy lead up to Christmas with the launch of four new very different kinds of mobile apps - a promotion app for Blockbuster, a second screen TV app for Nickelodeon, a creativity app and an education app for Blake.
Here are the highlights!
6 months 2 weeks ago
A big thanks to everyone who came along to the Play Studio yesterday for our Second Screen Seminar. Below is the presentation we gave.
If you have any questions, or want to chat further about your Second Screen Apps, please get in touch
7 months 3 days ago
Exciting news at 3RD SENSE! In a move that will expand and strengthen 3RD SENSE's service offering, we've just completed a merger with web design and development agency, Big Click.
The merger increases the range of digital solutions we can deliver. In particular, the Big Click team bring new and wider website design and build capabilities including solid CMS, email marketing and ecommerce solutions.
They'll also reinforce and extend our existing web and mobile app development services.
7 months 4 weeks ago
We had a great seminar in Melbourne this week with a full house at the Olsen hotel.
Here's the presentation from the day with all the numbers on smartphone penetration, game play duration and game play demographics - all the reasons you should consider play as part of the marketing mix.
If you caught us for the Sydney seminar, you might want to take a look at this updated presentation with some more detail on player demographics and gamification.
9 months 2 weeks ago
Great attendance at our seminar on Mobile Play in Sydney today. Here's the presentation which gives a comprehensive view of the current smartphone landscape in Australia and internationally before diving into detail on game play on mobiles.
Playing game is the most popular activity on smartphones, accounting for over half of all smartphone user sessions. This presentation looks in detail at who is playing and how brands and content owners can harness this audience to meet commerical objectives.