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Smartphones have radically shifted the way we spend our leisure time as game apps become one of our biggest leisure activities.

The average iPhone or Android user now spends two hours a day on apps, according to Flurry Analytics. That's more than doubled in just two years while watching TV and web usage has remained flat.

There are now more than 700,000 apps each in Apple's App Store and the Google Play store and the global apps business is expected to make $25 billion in revenue in 2013 - that's more than double movie industry revenues at the box office last year.

And what are we doing with all that time on the smartphone? Playing games, of course. Again according to Flurry, we spend 43% of that 2 hours per day playing games - that's an average of 55 minutes per user each day. The staggering figure well outperforms social networking, the next biggest time consumer at 26%. 

Exciting news at 3RD SENSE! In a move that will expand and strengthen 3RD SENSE's service offering, we've just completed a merger with web design and development agency, Big Click.

The merger increases the range of digital solutions we can deliver. In particular, the Big Click team bring new and wider website design and build capabilities including solid CMS, email marketing and ecommerce solutions.

They'll also reinforce and extend our existing web and mobile app development services.

Great attendance at our seminar on Mobile Play in Sydney today. Here's the presentation which gives a comprehensive view of the current smartphone landscape in Australia and internationally before diving into detail on game play on mobiles.

Playing game is the most popular activity on smartphones, accounting for over half of all smartphone user sessions. This presentation looks in detail at who is playing and how brands and content owners can harness this audience to meet commerical objectives.