May 2011

13/05/2011 - 14:04
Zynga, the social gaming giant and creator of FarmVille, has recently invested in Grockit, an online service that applies social game mechanics to education. Grockit assists teachers and tutors in preparing students for a variety of tests using collaborative exercises, social graphs, points and achievements. The...
02/05/2011 - 11:04
In a promotion straight out of the gamification handbook, Nescafe has become one of the first Australian brands to reward users with virtual points that can be redeemed for real-world products and discounts. Cup of Rewards is a new promotional site that encourages consumer engagement and product purchase by giving...