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10/06/2011 - 08:26
Market research group, Gartner, believes gamification will have as great an impact on consumer goods marketing as Facebook and Amazon. Furthermore, Gartner predicts over 70% of Global 2000 companies will have at least one gamified service by 2014. The reason for all this fuss? Gamification is already proving to...
03/06/2011 - 09:25
With the growth of the internet, Facebook and smart phones, games have seen an explosion in popularity. Where in the past, games were associated with kids and a young, largely male audience, the shift in platforms and technologies means games now reach a much broader demographic. Take a look at those playing...