July 2011

22/07/2011 - 15:18
We're running an event on the 16th August about Gamification and how it can be used to increase Customer Loyalty. We're calling it The Loyalty Game. It's aimed at senior management of pretty much any organisation that has customers. It's aimed at senior management because the development of a Loyalty Strategy is...
19/07/2011 - 12:08
You've seen the controversy, now play the Facebook game: Boonie's Over Beer? Our latest game developed for Canadian Club and their agency, The Works. The game features iconic Australian cricketer David Boon with the challenge to find him in his hidng spots dotted around the snowfields as quickly as possible.The...
08/07/2011 - 09:19
Twelve months ago, you’d be forgiven for thinking Apple’s App Store was the platform to reach your brand’s growing audience of smart phone and tablet users. What a difference a year makes. According to estimates from market researcher, IDC, Android handsets now account for 30% of Australian smart phone sales to...
01/07/2011 - 08:40
‘Likes’ have become the barometer for a brand’s success on Facebook. But how many times have you ‘liked’ a brand on a whim, and how much does it really say about your relationship with the brand? Research from digital services firm, ExactTarget, suggests fan growth is simply not enough for brands. Consumers are...