September 2011

29/09/2011 - 12:40
According to Google, Australia has the second highest rate of smartphone penetration in the world. 37% of mobile phone owners now own a smartphone - in just 12 months we've gone from being behind the rest of the world in smartphone uptake, to leading it. On current trend, more than 50% of Australian adults will have a...
28/09/2011 - 12:11
As Facebook starts to roll out some changes, we thought we'd have a look at how that affects brands. Over the next few months there are expected to be a number of changes to Facebook Pages, we'll keep you up to date with that as it happens. 1. Facebook Ticker The Facebook Ticker is a new unfiltered stream of all the...
28/09/2011 - 11:24
I recently gave a presentation at the University of New South Wales about Gamification. They videoed the presentation. which you can watch below. This was based on the seminar we did earlier this year, you can the slides I'm referring to here on slideshare. Thanks to Dean Utian for the invitation to speak.
Facebook Like
28/09/2011 - 10:25
The popularity of the LIKE button cannot be overlooked. Over 50 million Facebook users LIKE a brand page every day. It's a part of pop culture. People even buy T-Shirts with the button on it... So when Facebook opened up their service to allow social plugins, it was no surprise that over 100,000 websites/brands added...
26/09/2011 - 13:32
At our recent Gamification seminar - The Loyalty Game  (slides are here)  I had one slide (27) that listed some reasons why Gamification might work. I though it might be useful to expand on that one slide as I think it kind of gets to the core of the issue, as I see it. The points were: Play is for everyone, not...
26/09/2011 - 09:31
Gamification continues to make inroads into commercial thinking.  Forbes reports on the keynote speech at last week's SAP TechEd conference where Jane McGonigal made a convincing case for how gamification can be harnessed by the business world. McGonigal, a game designer, author and one of Business Week's 'Top Ten...
Don't stick your head in the snow about Christmas
21/09/2011 - 16:47
Have you organised your Christmas game yet? This year, why not send a game instead of a card? If you are thinking of of sending your customers/contacts/network a game this year, then talk to us. We've got over a 100 game engines which we can re-skin with integrated branding to create a game for specially for you. ...
16/09/2011 - 13:53
'Why is playing with a brand better than watching an ad?' You might have caught Gruen's discussion on advergaming last night. In a few minutes, they set out all the reasons we know that games work for brands. All of the panelists were positive about the effects of advergaming on brands. Todd Sampson, CEO of Leo...