2 years 10 months ago

We had a great seminar in Melbourne this week with a full house at the Olsen hotel.

Here's the presentation from the day with all the numbers on smartphone penetration, game play duration and game play demographics - all the reasons you should consider play as part of the marketing mix.

If you caught us for the Sydney seminar, you might want to take a look at this updated presentation with some more detail on player demographics and gamification.

2 years 12 months ago

Great attendance at our seminar on Mobile Play in Sydney today. Here's the presentation which gives a comprehensive view of the current smartphone landscape in Australia and internationally before diving into detail on game play on mobiles.

Playing game is the most popular activity on smartphones, accounting for over half of all smartphone user sessions. This presentation looks in detail at who is playing and how brands and content owners can harness this audience to meet commerical objectives.

3 years 1 week ago

New research released this week by Pingdom on social media usage in the US confirms what most of us already know from our everyday experience - Facebook isn't just for the young.

3 years 1 week ago

A couple of months ago, Flurry (the mobile analytics service) released some data to show that the time spent in social networking apps now equalled time spent in games (games had been in the lead for 40 months). Here's the breakdown...


Thanks to Flurry


3 years 1 month ago

A recent report from the US highlights the growing trend of the multi-screen experience for adults using their tablets and smartphones while watching TV.

3 years 1 month ago

Our latest project launched today is a Facebook app for Travelworld.

The Friendship Game is a hidden-object style game where players find their Facebook friend's profile pictures hidden throughout images from a P&O cruise ship. Players who achieve a high enough score, can enter a weekly competition to win a 3 night P&O cruise.

3 years 2 months ago

Over the next couple of days we are moving to our new, bigger and better studio in North Sydney! Very Exciting.Our new address is:

The Play Studio
Level 1
235 Pacific Highway
North Sydney

Our telephone number will remain the same, 02 8923 1200

3 years 2 months ago

Is number 5 alive?One of the most common questions we get asked these days is, "Can you guys develop games in HTML5", which is usually followed by, "we want games in HTML5!".

There is a really strange absoluteness about the statement.

3 years 3 months ago

Need to get the latest lowdown on Gamificaton?

This Thursday (10th May 2012) AIMIA are running a Gamification event with some great speakers in Sydney. The event is called Gamification Comes of Age. Colin Cardwell, our CEO is chairing the event and because of that we can pass on a member discount to you, even if you are not an AIMIA member.

3 years 4 months ago

Our newest project has just launched for Fox Sports on iPhone, Android and the web. Fox Footy Live Kick is an AFL kicking game that allows fans to become players, kicking the goals the players kick during the live match and playing for their team.

The game incorporates data from live matches, placing kicks on the ground. 

Sponsored by NAB, Fox Footy Live Kick also gives players the chance to win weekly cash prizes as well as a season final grand prize of $10,000. 


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