Blog
Continuing our series 'Games and Apps 2012' and how to do them well is our latest on web promotions.
There are hundreds of online promotions launched every week. For brands, the big question is how to get noticed. In this presentation we look at 5 important considerations for web promotions and how to do them well. We look at the importance of setting clear objectives and at why games and prize competitions work as online promotional vehicles.
If you're thinking about a web promotion for your brand, read this first!
Our latest project is a multi-plaform app for one of Australia's most popular children's book series.
This weekend, Play Hard Labour on Fizzy.com, the game where you decide who is going to be the next Labour leader and the President (surely Prime Minister, Ed) of Australia.
The Race is on, who is going to win?
Play our latest game, Aussie Home Loans Man vs BBQ. We've teamed up with their creative agency, 303Lowe, to feed the hungry hoardes of Aussie BBQ-goers this summer.
Cook the food and get it in front of your BBQ guests before they storm the barbie!
This week, the Part 2 of our Games & Apps 2012 series focuses on Facebook apps.
For brands, a Facebook presence is at least as important as a website - in some cases even more important. Facebook content, however, can't just be re-purposed website content. Facebook users expect to be able to do more. In the social context, users expect to be able to connect, engage, feedback and share. Which is where Facebook apps come in.
This presentation looks why brands should consider Facebook apps and how to go about developing one.
This month, we're launching a new series, 'Games & Apps in 2012', looking at the essential considerations for any brand in mobile, web, Facebook and game development this year.
First in the series looks at mobile apps.
'So You Want a Mobile App?' highlights the 5 essential considerations in why and how brands should approach developing an app for Android, iPhone and tablets. From multi-platform development to the most popular types of mobile content, 'So You Want a Mobile App?' gives you the answers to the questions you should be asking for your mobile development.
This year, Kia are continuing their partnership with the Australian Open Tennis as a major sponsor. Their agency, Innocean, has launched a major support promotion, 'Tennis Ball Hunt' and we've worked with them to develop a Facebook game that gets you testing your tennis reflexes and gives you the chance to win a Kia Reborn Rio! Read more about the project or have a play!
Following on from the hugely successful ABC Reading Eggs website, we've worked with our client, Blake Education, to help develop a new site, ABC Reading Eggspress. Aimed at slightly older kids, 7-12, ABC Reading Eggspress helps them improve their literacy skills and get them motivated about reading.
Over the past three years, we've witnessed a massive shift in who plays online games. With the huge popularity of games on Facebook and the rapid uptake of smartphones, games are now played by almost everyone.
Adobe recently announced they would no longer be developing their mobile Flash Player. Developers and technology media immediately went into speculation hyperdrive, proclaiming the death of Flash and forecasting doom for Flash development.
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