Project Objectives:

When BigPond needed some interactive digital content to promote their new Ultimate Cable broadband service they enlisted 3RD sense to create an advergame for them.

The objective was to promote the advantage of the increased download and upload speed that is associated with Ultimate Cable broadband. This product is now one of the fastest offered in Australia. The ultra fast speed meets the expectations of today's internet users who demand not only increased internet speed but also the ability to have several devices in the home all connected, but with no discernible loss in broadband speed and efficiency.

Outcomes Achieved:

The key here was to make a game that was easily accessible, quick to learn, addictive and hard to master.

Ultimate cable sees you take control of a mini rocket and guide it at extreme speeds down the BigPond cable. Along the way you collect faster downloads to boost your score, while trying to avoid the internet hassles associated with other lesser broadband choices. The longer you can keep your rocket going the higher your score.

The game conveys the speed of this new service while each new download collected reinforces the advantages of having Ultimate Cable. BigPond branding is also incorporated throughout and the game fits seamlessly in the BigPond website.

The BigPond Ultimate Cable game is another example of just how adaptable the advergame is.

You can play the game here.