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Blockbuster: Treasure Hunt
Blockbuster identified a game as central to their summer promotion. Naturally, they came to us!
Blockbuster wanted to drive footfall to their stores during the summer holiday period by making a visit to a store fun and rewarding for their customers.
Knowing their target audience are likely to be smartphone owners, Blockbuster wanted to give them both a chance to play a fun and addictive game as well as the chance to win wherever they were on their mobiles. Once customers had played the game they wanted to encourage them into stores to rent movies and claim their prize.
iOS apps for iPhone and iPad
Android app for tablets and phones
Blockbuster Treasure Hunt is a movie trivia game set on a treasure island. Players roll the dice to progress forward to answer multiple choice questions against the clock for points. The movie questions are drawn from some of Blockbuster's most popular movie rental titles.
Every so often, players land on a 'treasure chest' question which gives them an instant win chance. Players can then take their tablet or phone into any Blockbuster store to redeem their prize.
Additionally, the app includes a QR code reader which allows players to scan an instore QR code on renting a movie for the chance to win more prizes.
The app is supported by our backend competition entry and data storage system which we also host. The app also integrates our approved electronic competition draw system for the prize draw and competition management.
The Blockbuster Treasure Hunt runs until the end of January 2013. You can download the app from iTunes here.
Wednesday, December 12, 2012