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Kia Motors: Tennis Ball Hunt
Kia Motors are major sponsors of the 2012 Australian Open. When their agency, Innocean, needed a Facebook game as part of their support campaign, they came to us.
Kia's sponsorship of the Australian Open Tennis reaches a broad audience. In 2012 they supported their sponsorship with a major promotion across TV, mobile, Facebook and at the Open at Melbourne Park in which entrants had the chance to win a Kia Reborn Rio. Their agency, Innocean, came to us with a brief to create a quick game that gave the user an entertaining brand engagement, encouraged them to enter the major promotion and share it with their Facebook Friends.
Using a proven game proposition, the player must hit a ball in the air as many times as possible. The player scores points for each hit and when the ball hits the ground, the game is over. One of the most popular and sticky game formats, it's easy to learn, but tricky to get good at. Set on the centre court of the Melbourne Tennis Centre with the Kia brand integrated into the side hoardings, the player is prompted to enter the competition and post it to their wall. Have a play here.
Monday, January 2, 2012