PROJECT HIGHLIGHTS... CLIENT: TAL. PLATFORM: Web client (desktop), admin system. INTERESTING FACT: The crowd think they're playing while the game is gathering valuable data for the Risk Analysis Team.
TAL, Australia’s premier life insurance specialist, knows that strong risk management capabilities are central to the success and growth of its business. The company also realises that staff are a valuable source of risk data. Their employees can provide early detection of risk management issues and offer eyewitness intelligence from the field. Traditional methods of acquiring this form of intelligence are lengthy and time-consuming, so TAL approached 3RD SENSE to provide a more innovative solution.
So how do you encourage 1200 employees to share their insights on a consistent basis, and how do you manage this new intel to your best advantage?
We created TALigence, a game centred on risk management predictions. The game asks questions on the likelihood or impact of events occurring (eg the likelihood or impact of inflation, business threats and fraud). Players are challenged with making 20 predictions in 10 minutes once a week. Speed is rewarded with extra points.
The aim of the game - to be your division’s Oracle (i.e. fortuneteller) or Master Oracle (if you are the highest ranking individual) was the primary motivator in ongoing participation, and harnessed the competitiveness of employees.
The ranking and rewarding system was reinforced with visual representation of progression, leaderboards and virtual rewards. TALigence is fun and engaging, and encourages people to trust their instincts.
The game encourages long and repeat play as well as user engagement, which means a steady stream of information for TAL. There are, however, other benefits to the game.
TAL’s workforce has a greater awareness and understanding of risk management concepts as well as a greater appreciation of the process - objectives of TAL's initial brief to 3RD SENSE. This knowledge held by its employees, not only makes them more effective at their jobs, it also lays the foundation for a more pro-active approach to risk management for the future.