Sometimes you have a really serious challenge. Maybe a shift in behaviour society-wide, or a massive fundraising for a good cause, or a really complicated message to get across.
A Serious Game might be the answer.
What is a Serious Game?
The Financial Times Lexicon defines a Serious Game like this…
“Serious games are games designed for a purpose beyond pure entertainment. They use the motivation levers of game design – such as competition, curiosity, collaboration, individual challenge – and game media, including board games through physical representation or video games, through avatars and 3D immersion, to enhance the motivation of participants to engage in complex or boring tasks.”
The definition could apply to almost everything we do! We tend to take it a step further and think of Serious Games as an application of Games Design Methodologies to solve a really challenging problem, often for a good cause or to make the world a better place.
We’ve worked on many Serious Games over the years and achieved some incredible outcomes.
It’s not just for kids either, the average age of a game player is now 33* and almost as many women play as men play games*.
So let’s get serious. We’d like to challenge you to tell us about your biggest problem and we’ll see if we can design a solution that will work using game design methodologies. Get in touch to talk it through.