Game designers use a whole range of different design tools and methodologies. Gamification is when you use some of these for something which is not a game.
For example have you noticed how Linkedin now shows a ‘percent complete’ on your profile? Or how mobile fitness apps have goals per day, and tracks your progress showing rewards. They’re rather simple gamification methodologies.
They can include:
• Points and reward systems
• Achievements and Badges
• Storytelling through progression
• Unlocking Avatars
• Virtual currencies, items and economies
• Challenges, quests and missions
• Competition, Collaboration and Community
• Surprise and Delight
• Performance Feedback
• Nudges and notifications
New ideas and methodologies are developing all the time so this is not an exhaustive list.
You can apply Gamification in an almost unlimited number of ways and it can help solve any number of different business problems.
We have been using Gamification in applications since 2001 and have pioneered the use of gamification in Australia.
As game designers we are always looking at new ways of applying the tools of the game design community to business problems and opportunities.