Fox Footy Live Kick

The Challenge

FOX Sports Australia knew that most people were on their phone while watching sports. Chatting to friends, checking stats, or something completely different.

We were tasked to find a way to engage their audience on the second screen, as well as the first.

WE DELIVERED

We created an elegant solution by allowing viewers at home to play a simulation of the scoring player’s kick, as it happened live. FOX Sports was offering live games, sometimes earlier than the free to air channels so we knew this could engage their users on the second screen. Whenever a game wasn’t on the user could enter “Practice Mode” and play as much as they like.

• Integrating live data from Fox Sports games in to direct gameplay

• 2.9 Million Minutes of engagement

• Over 1.5 million kick attempts during live matches

• AFL Live Kick ran for 22 weeks & NRL Live Kick ran for 14 weeks

• Players could join teams and compete

• Taking live data from the real game, and comparing it to your friends on your team.

• Other brands engaged through sponsorships and utilised our integrated Virtual Currency that you could only get from their websites

• A national competition with live winners of the game

Throughout the whole development process we worked closely with FOX Sports Australia including the integration of sponsors and their brands.

THE OUTCOMES

AFL Fox Footy Live Kick was such a success, we immediately made the same for NRL fans.

We were one of the first Live TV Companion Apps in Australia, gathering data from live games, affecting the game on your mobile.

These were available via free voucher codes distributed by the app sponsors: Gillette, NAB and Foxtel.

All of that amounted to over 670,000 Sessions for a product that was only available during Live TV games.