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2 years 4 months ago

Following on from the hugely successful ABC Reading Eggs website, we've worked with our client, Blake Education, to help develop a new site, ABC Reading Eggspress. Aimed at slightly older kids, 7-12, ABC Reading Eggspress helps them improve their literacy skills and get them motivated about reading.

2 years 4 months ago

Over the past three years, we've witnessed a massive shift in who plays online games. With the huge popularity of games on Facebook and the rapid uptake of smartphones, games are now played by almost everyone.

2 years 4 months ago

Adobe recently announced they would no longer be developing their mobile Flash Player. Developers and technology media immediately went into speculation hyperdrive, proclaiming the death of Flash and forecasting doom for Flash development.

2 years 5 months ago

Our hugely successful game campaign for client Medical Observer magazine has just won a prestigious Publishers Australia Excellence Award in the Digital Marketing Strategy category.

The game campaign, Australia's Smartest GP, was designed to help drive Medical Observer's print readership online, encouraging them to register on the site and get into the habit of visiting regularly.

2 years 5 months ago

3RDSENSE was in the news last week when our CEO, Colin Cardwell, was quoted extensively in B&T's feature on gamification.

The feature on gamification draws on comment from Colin, giving an introduction to the concept and examining how brands are integrating the strategies and motivators of games to acquire customers and keep them loyal.

2 years 6 months ago

In February this year I blogged about how the 'develop once, distribute everywhere' model for app and game development that had been so long-discussed was starting to become a reality. Adobe AIR was making it possible to package apps developed in Flash for multiple platforms. The tools were less than perfect but they were showing strong signs of promise. 

Well, nine months is a long time in app development and the promise is now being realised. 

2 years 6 months ago

Great article in the Sydney Morning Herald this morning about how game strategies and mechanics are being used to incentivise and reward learning - gamification has come to the classroom.

Educators are starting to implement gamification strategies in learning environments, awarding students with virtual currency, points and badges for completing exercises and tasks. Students progress through levels of tasks until they reach a goal when they might be rewarded with a chance to play a game or a real-world reward. Game mechanics tap into motivators like competition, self-expression, collaboration to engage students more thoroughly than traditional desk-based learning.

According to the article, gamification isn't just being used in school classrooms, experiments are being undertaken at the tertiary level as well. Academics at the University of Western Sydney are working on a virtual world that re-creates the ancient city of Uruk from about 3000BC. 'Preliminary studies show students who use the game absorb more historical information than those who read a book'.

2 years 6 months ago

New research from the Interactive Games and Entertainment Association (IGEA) on games in Australian households shows that 92% of households have at least one device for playing games and that the average age of the Australian gamer has increased from 24 in 2005 to 32 in 2011.

2 years 6 months ago

Make yourself a hero in our new Facebook app for Blockbuster. It's Superhero time at Blockbuster and they're giving you a chance to Make Yourself a Hero. Visit Facebook and install the app to make yourself a hero or villain. Then get your friends to vote for you in the gallery for your chance to win great prizes. Talk to us about how great Facebook apps can turn your 'Likes' into 'Loves'.

2 years 6 months ago

According to Google, Australia has the second highest rate of smartphone penetration in the world. 37% of mobile phone owners now own a smartphone - in just 12 months we've gone from being behind the rest of the world in smartphone uptake, to leading it. On current trend, more than 50% of Australian adults will have a smartphone by the end of 2011. 

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