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At our recent Gamification seminar - The Loyalty Game (slides are here) I had one slide (27) that listed some reasons why Gamification might work. I though it might be useful to expand on that one slide as I think it kind of gets to the core of the issue, as I see it. The points were:
Gamification continues to make inroads into commercial thinking.
Forbes reports on the keynote speech at last week's SAP TechEd conference where Jane McGonigal made a convincing case for how gamification can be harnessed by the business world.
Have you organised your Christmas game yet? This year, why not send a game instead of a card?
If you are thinking of of sending your customers/contacts/network a game this year, then talk to us. We've got over a 100 game engines which we can re-skin with integrated branding to create a game for specially for you.
Need to get your create juices flowing or maybe you'd just like to have a play, here's a few Christmas games on Fizzy for you to play.
Have Fun!
'Why is playing with a brand better than watching an ad?' You might have caught Gruen's discussion on advergaming last night. In a few minutes, they set out all the reasons we know that games work for brands. All of the panelists were positive about the effects of advergaming on brands. Todd Sampson, CEO of Leo Burnett said that the future for advergaming is 'amazing', going so far as to call it 'the last frontier for advertising'. Dee Madigan, CD for Socket, when asked whether most advergames would fail simply said 'No, cause they're fun'.
At a recent industry launch one of our colleagues was given a tablet PC as the 'thanks for attending' gift. Last week, at our seminar on gamification, in a room of 70+ guests, there would have been 18-20 taking notes on a tablet. This week, Harvey Norman sold out of 6000 units of the HP TouchPad at the firesale price of $98 in an hour. Momentum is building around tablets in Australia and marketers need to understand the implications.
"Every year, Gartner publishes the Hype Cycle, which is a graphic representation of the maturity, adoption and social application of specific technologies.
This year, Gartner added Big Data, Gamification, and Internet of Things to the emerging technologies covered that are shaping the future. Other highlights on the emerging tech list..."
Read the full post on the Badgeville Blog
A big thank you to all who attended our Executive Briefing, The Loyalty Game today. You can have a look at the slides again after the break.We really enjoyed the event and hope you found it useful. Of course it was probably just the start of your Gamification journey. Let's catch up soon for the next instalment. You can see the full slideshow after the jump.
We're running an event on the 16th August about Gamification and how it can be used to increase Customer Loyalty. We're calling it The Loyalty Game. It's aimed at senior management of pretty much any organisation that has customers. It's aimed at senior management because the development of a Loyalty Strategy is typically something which involves several areas of a business. It can't just be a marketing initiative that doesn't involve anyone else (I'm not sure any marketing initiative should only involve the marketing team, but you probably understand what I'm getting at).
You've seen the controversy, now play the Facebook game: Boonie's Over Beer?
Our latest game developed for Canadian Club and their agency, The Works. The game features iconic Australian cricketer David Boon with the challenge to find him in his hidng spots dotted around the snowfields as quickly as possible.The game is also tied in with a competition promotion; competitors who find all of the Boonie's and Boonie items can win a range of Canadian Club swag.
Find Boonie, his moustache and his new favourite drink, Canadian Club.
Twelve months ago, you’d be forgiven for thinking Apple’s App Store was the platform to reach your brand’s growing audience of smart phone and tablet users. What a difference a year makes.
According to estimates from market researcher, IDC, Android handsets now account for 30% of Australian smart phone sales to iPhone’s 40%. This makes sense considering HTC, LG, Samsung, Motorola and Sony Ericsson are all on board with Android. Global Android sales have reached 500,000 units a day, with Android and Apple sales neck and neck in the US.
Nokia, Blackberry and HP/Palm’s smart phone offerings are gaining market share and Windows’ new OS, Mango, is just weeks away from launch. By all accounts, it's another strong challenger to Apple and Android's market dominance.
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