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While consumer spending on social games is certainly on the rise (66%), the spend on casual games is still more than double that of social games, and is also steadily increasing (34%).
'Social Gaming' is still in it's infancy, with Facebook giving birth to it in 2007. On the other hand, 'Casual Gaming' has been growing at a steady rate for close to 15 years and is now a fully matured gaming channel.
If you are a brand and you are thinking about utilising the power of games to help you achieve your marketing objectives, or you are looking for a new revenue stream, do not automatically assume a social game is the right answer just because it's the flavour of the week.
3RDSENSE will be at ad:tech, 'the' Digital Marketing event for Sydney-siders in 2011. Entry to the exhibition is free, so there's no excuse for you to miss it.
With Australian online media spend set to grow in 2011, ad:tech is must for brand marketers looking to make the most of their digital.
On many forums and Flash game portals in recent years, I have been privy to a flood of comments and questions surrounding various aspects of Flash gaming content.
A common question that I have seen asked time and time again is "why should I have to pay for Flash games when they have always been free?"
Let me tell you, at first I was sceptical around the concept, however in recent years the evolution of Flash and it's content has pushed it in to feasible and common practice territory.
It's no surprise to the team at 3RDsense that games are the 2nd most talked about topic on the web. Everyone loves games! 75% of the world's online population play games and 88% of all Australian households have a device in them that is used to play games.
Colin Cardwell is quoted in today's Sydney Morning Herald on the huge growth in casual games on Facebook.
Brad Howarth has looked at the rise of Facebook games and how developers like ourselves are tapping into the phenomena.
Howarth looks at the new revenue streams and new opportunities for advertisers to engage with users in a social gaming experience.
Hi y'all!
Here's a nice article written by the awesome Laura Parker of Gamespot about the future of gaming and how the "social gaming" genre is altering how we interact with our entertainment products and our friends...
Check it out at: http://au.gamespot.com/features/6275311/index.html
Cheers,
Ben Leffler.
Gamification? I see you reaching for the Shorter Oxford. I'll save you the time and concede right now that you're unlikely to find it in there, or indeed, in most dictionaries. It's a made up word, but one which is gaining some cache in the online/casual/social games industry.
What does it mean? Broadly, 'gamification' is the idea of including game mechanics in marketing and sales activity to increase customer engagement and deliver broader business objectives like increased revenues, acquisition and retention.
Status, achievement, reward, competition, self-expression. Some of the fundamental motivators of human behaviour. At the recent Casual Games Association conference, online sales and marketing veteran, David Tyler, identified these human desires as some of the primary drivers behind consumer behaviour.
Social Gaming has grown so rapidly that business people the world over are taking notice and looking for a way to get on board the phenomenon that is the Social Games movement.
3RD sense recently held a seminar, which outlined how businesses can harness the power of social games to achieve their objectives.
You can view notes from the presentation here.
Below we have summarised three of the most important facts about Social Games:
Working with educational software for a little over 10 years has taught me a thing or two about the industry. Back when I started as a lowly work experience kid for a small company of eight people the most I had to do with educational software before then were a few games like "Where in the world is Carmen San Diego" and "Treasure Mountain" that retained very little educational value, and Microsoft Encarta, which was a useful program, but incredibly boring.
Over the last couple of months, momentum has been building around games on social media with commentators identifying the game-changing nature of games like Farmville and Mafia Wars.
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