sgfleet dash


How do you explain the benefits of novated leasing while people play a game?

Find out how sgfleet did it

PROJECT HIGHLIGHTS...

CLIENT: sgfleet.
PLATFORM:  iOS & android (phone & tablet)
INTERESTING FACT: No kangaroos were harmed in the making of this game! 

 

The BRIEF

sgfleet are Australia's leading Fleet Management business, specialising in novated leases. Like most companies they are always looking for ways to reach potential customers and generate new leads. Novated leasing can sound complicated too, and is too easily dismissed.

They challenged 3RD SENSE to create something that would engage with their customers, explain the benefits of novated leasing and generate leads for them. 

THE SOLUTION

3RD SENSE designed sgfleet Dash, a game-based, cross-platform app. The addictive game at the heart of the app, is designed to encourage repeat play, as well help players understand how novated leasing works.

The app includes a rich reward system, allowing players to upgrade their car over time in the game AND win real world extras for their car, if they go ahead and source their next car from sgfleet.

The app includes a really easy way of getting in touch with the sgfleet sales team to kick off a conversation about a novated lease.

THE OUTCOME

sgfleet now have an app that helps explain what they do in a really fun way. Because it's fun, it's popular too! We all know that, given the chance, everyone loves to play .

The game generates curiosity, which drives installs and then potential customers feel good about sgfleet. Because they're having fun,  that makes them more likely to get in touch.

 


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