10 fun ideas to engage your customers

As humans, we all like to have fun. We all like to play. It’s in our nature. This means that your customers want to have fun too. In fact, giving your customers a fun experience could be the vital difference between you and your competition. That’s probably more important now than ever.

Most companies know that fun is an important part of their customer engagement strategy which is why they organise events, encourage friendly customer service and have offers (offers are fun, but they can be expensive).

In times when human interaction is reduced, because of Covid, finding ways for your customers to have fun can be really challenging. With the increased dependency on technology for customer interactions, you should be asking, “are our digital and technology platform fun to use?”

If the answer is no, then maybe you should start thinking about it.

If you’d like to engage your customers with some fun, we’ve put together 10 ‘thought starters’ for you for some inspiration. On the other hand, if you want to have a chat about the possibilities, please get in touch.

A game-based competition for your customers. Don’t just give away offers and discounts, have your customers play to win prizes that drive sales. A well designed game will also help you get your key marketing messages across while your customer is having fun.

A simulation game about your products. You can help your customers experience your products before they buy with a simulation. Make it a game and it’s fun too.

A product knowledge quiz. Perfect for customers and sales people alike. Even better is your product is sold through retailers or another 3rd party. Have those people learn about your products whilst they are having fun.

A simple game to help explain a complex element of your offering. If you have a complex product orsomething which is hard to explain, a game is a perfect way to immerse your customers while you get the message across.

Virtual treasure hunt game to drive customers into venues. Do you need to get customers back into shops or restaurents? With geolocation technologies, you can drive people where you want them to go with a treasure hunt game.

Mini-games on your website or in your app. Is you website or app a little bit boring? Maybe a bit tedious? How about a few mini games to keep people engaged and coming back for more. The games could incorprate some key branding messages.

Game to align with any sports sponsorships you may have. A virtual goal kicking game, a car racing game or a tennis keepy uppy game? Bring your sponsorship to life and let everyone have some fun with it.

A multiplayer puzzle game to drive social interaction. Do you have a network of agents or resellers you want to engage with. Build their relationships with a multiplayer puzzle game or challenge.

Virtual loyalty and/or rewards programme. A much lower cost alternative to a traditional loyalty programme, a virtual loyalty programme can have the same impact when deigned well.

A game to drive donations for a cause you support. If you support a cause, then why not have a game that helps explain the cause, why you support it and also drives donations.

All of these ideas will increase engagement, help you gather valuable data and give your customers a great experience to remember.

Do you want to explore some of these ideas further? Or do you have an idea of your own? Let’s have a chat about it.

If you’ve not already, you might want to download the 2021 Fun Report