gamification

Gamification

The game industry is the second largest entertainment industry behind TV, but ahead of movies and music. It is a hotbed of technical and commercial innovation much of which can be applied to almost any business.

Gamification is the application of the approaches and methodologies that are typically used in the design of games, for non games. This might be points, leaderboards, awards, missions and challenges, badges and trophies, collectables, etc. Or it might be more commercially related like in-app purchase and virtual currencies, rewards for taking particular actions that might lead to increases in revenue, or the collection of data in innovative ways.

When to consider Gamification

Some software applications seem ideal for gamification, can you imagine fitness tracking software or a loyalty programme that doesn’t use gamification? Yet gamification can be applied in many different ways and in many different situations. Gamification can drive engagement and improvementsin behaviour in almost any software when done well. It’s worth remembering too, it doesn’t have to look like a game.

We’ve been creating gamification applications for over 15 years. If you are curious about how gamification could be applied to an existing app or if you would like to explore the idea of creating a new application that uses gamification from the ground up, please get in touch.