CHIPOTLE SCARECROW LIKELY MOST SUCCESSFUL MOBILE Game CAMPAIGN EVER
VentureBeat reports that Chipotle Scarecrow is likely to go down as one of the most successful mobile marketing campaigns in history.
Chipotle Scarecrow's animated film and mobile game was created to promote their Food with Integrity campaign. Within days of release, the Chipotle Scarecrow smartphone game was downloaded more than 300,000 times and is expected to grab over a million users in 6 months. Even after the dust settles, this game will remain installed on all of these smartphones — a banner ad reminding people about Chipotle every time they unlock their phone. Genius.
Why a mobile game?
It’s all about the content, interaction, education and drive to store. The success of Chipotle’s Scarecrow has shown advertisers that mobile advergames are a huge untapped opportunity. It’s only a matter of time before other major brands catch on to the effectiveness of mobile games as advertising tools.
Have you got a mobile game strategy for your brand yet?