Games are still the most popular mobile content

A recent article from Flurry, those fantastic mobile analytics people, clearly shows that games are still top of the popularity charts when it comes to mobile. In fact, on average, people are spending 88% more time playing games than they are using Facebook, the next most popular activity. Here's a full breakdown of the numbers...

Is it any wonder that the games industry is now the biggest entertainment industry in the world, expected to exceed $100 Billion in 2014, as this Gartner Report indicates.

Are games part of your marketing strategy? If not, they they should be.