The Challenge

ansarada had already captured the lion's share of the Australian data room market.

The next step was world domination! However, the world is a big place and with a long sales cycle, their challenge was to get their brand in front of as many people in the industry as quickly as possible, without spending a fortune.

Of course, they also wanted to collect valuable data so that they could follow up with an ongoing communications strategy.

WE DELIVERED

After working collaboratively with the team at ansarada to develop a concept that would meet all the business objectives, the M&A game was born.

It is a rich long play game, that could be played in short sessions, fitting the behavioural needs of the target audience and the business needs of keeping people engaged over a long period of time. 

The player is put into the heroic position of a startup CEO and given $20m to invest in buying, selling and merging businesses.

At the core of the game is novel negotiation process that is surprisingly addictive.

Over a number of years the game has evolved with many new features including a very popular multiplayer mode.

THE OUTCOMES

As well as helping to drive the continued global growth of ansarada for many years, the game now serves a number of other purposes from recruitment to induction.